LIFESTYLE (OUTDOOR)

COLOR OPTION #1 (WARM/SUNSET/SUNRISE)

COLOR OPTION #2 (PURE WHITES/BLUE AND GREEN TONES)

LIFESTYLE (INDOORS)

COLOR

Color is very flexible, and color/tone will most likely be determined based on the fabric, but the type of location--in terms of what I'm seeing--is either a classic cabin feel that would includes lots of whites and warmer earth tones, or go the more Pottery Barn route and go super clean. Clean is easy to make happen in terms of production. Neutrals with pops of color that compliment your product(s). We won't get in the weeds here on specifics as we're very early on, but these feel right to me potentially.

TONE / FEEL

The images I selected are based on a feeling I get when I look at them. In the end this is the top priority (aside from quality of the images). Effective advertising illicits an emotion, and the feeling of these images I suspect will resonate with your target market. To be sure, pajamas cannot make you happy, relaxed, or stress free, but it's the scene we want to put your pajamas in so we make the connection between the emotion and the product.

LIFESTYLE EXPRESSION

Expressions will vary, but first and foremost we want it to look 'real'. IE, no CHEESE! moments. This means I'll be kind of training the models to find that balance, and we have several tools to accomplish this in terms of honing in on their acting skills. Lots of happy people, and lots of peaceful people.

CATALOG

This is pretty simple stuff. All white is clean, whereas color (that compliments the product) can look different than what other people are doing. Expression posing is similar--these two images are perfect examples of boiler plate posing/framing, and the second is more organic in nature.